11 Comments Posted @ June 3, 2013
We’ve been a member of the Brewers Association since 2007 as a “Brewpub-in-Planning.” There have been a lot of highlights over the past 6 years. From winning a World Beer Cup gold medal with 21st Amendment Brewery and being named Best Microbrewery by SF Weekly in 2010 to being named a “Best Hidden Secret of the Bay Area” that same year and being highlighted in the latest video series Brew-Age, it has been a wild ride to say the least.
Since 2010 we’ve had to put our little brewery on the back burner as I focused on my day job at eBay and StubHub. In 2013 however, we’ve seen our focus on beer ramp up once more and I needed to make a decision. So earlier last month I sat down with my wife and discussed the next chapter in the life of our little brewery. With 15+ years of experience in PR, social and marketing – and my 10-year immersion into brewing and the beer community – I want to partner my passion with my strengths in a more formal, full-time capacity.
With the exception of a 3-week period in early 2000, today is my first day out of the Silicon Valley workforce since August 18, 1997.
I’m not sure what the future holds. I know what I want it to be. I’m very passionate about the craft beer movement – particularly its emergence here in the Bay Area – and I want to share that passion with everyone I meet. I’ll be working with other breweries; I’ll be trying to build my own. I’ll be testing out recipes on family and friends and we’ll get back to occasionally opening up the original, homebrew-pub on Elizabeth Street in Noe Valley to do it.
So sit back (or lean in) and watch me take this hobby out of my kitchen and into our community and beyond. I’m going to chronicle it all here as regularly as possible.