Serva Jugum!
5 Comments Posted @ February 6, 2009
What’s in a name?
The “Brewer” to beer link is quite obvious but “Hay” should not be overlooked either. An ancient Scottish Clan name, “Hay” boasts its own symbol (the Falcon), plant (Mistletoe), and the family motto is “Serva Jugum”, which literally translated means “Keep the Yoke”. We like to think this commitment to getting the most out of what life gives you is reflected in the way we live our life and the way we make our beer.
A couple of centuries ago, a man’s name was defined by his profession and it seems only fitting now that the new family name has come to reflect all that Alyson and Richard are passionate about – their family, their friends and their beer.
My father has said that in life there will be many regrets, but there should be no doubts. I am a walking, talking real-life example of the American dream; that clichéd, oft-mimicked story of a man transplanted miles away from his roots determined to succeed; to Serva Jugum; to enjoy the yoke. No more, no less.
Cheers,
Richard.
hello my names brett hay i live in Scotland am gettin a tattoo with my familys motto . i never new it was a beer too lol thats funny as mate lol so where do i get this stuff am dieing to try it
Posted by: brett hay @ 2:03 am // July 19, 2009
Hi Brett,
My Dad is a “Hay” from Methel, Fife. Unfortunately, no where outside of San Francisco to get our beer yet. One day though. Thanks for the comment!
Cheers,
Richard.
Posted by: rbh @ 12:07 pm // September 6, 2009
Hi, I’m another ‘Brett Hay’ but I’m from Australia. My grandfather was from Aberdeen in Scotland, but I’m 2nd generation Aussie. My dad has the family crest on the fireplace at home. One day I hope to get to Scotland for a visit.
Pity I didn’t hear about your beer sooner, as I lived in Geyserville (Ca) for a while, just up the road from SF (I worked at Geyser Peak winery) and Oskaloosa (Ia) – I’m a winemaker, and only returned to Australia a couple of years ago.
Look forward to trying your beer next time I’m Stateside.
Serva Jugum.
Cheers,
Brett Hay
Posted by: Brett Hay @ 1:11 am // July 13, 2011
Brilliant! Although, bummed to have missed you when you were still out here in CA. Would love to try your wine sometime. Maybe a bottle trade is in order when the opportunity presents itself. Cheers!
Posted by: rbh @ 6:15 pm // July 14, 2011
wow Never knew in all my years the importance of the “Hay” name
It hass a long line of distinctive personalities
One of the private secretary of president Abraham Lincoln
who founded the Hay-Adams Hotel in Washington D.C.
Obviously we populate a large area of the world
Posted by: Charley hay @ 11:45 am // December 21, 2011